How do you revitalize the B2B Enterprise branding/marketing of a Creative worldwide brand?
As the point person for Shutterstock Enterprise's suite of B2B products aimed at ad agencies and SMBs; I needed to calibrate branding that retained the Shutterstock look and feel but still spoke to the more specific team needs of our Enterprise Customers.
First I had designers lean more into black, for subtle more upscale branding than the ubiquitous red in our B2C collateral. But after that, the audience for creative stock imagery whether B2C or B2B; still needed to see aspirational, unexpected imagery.
The results, as in the print/digital example above, presented a more sophisticated look than our B2C offering. Leveraging off the latest creative trends, we still made the collateral look striking, vibrant and ahead of the pack; while clearly showcasing the products that best address the needs of an SMB or agency.
Services: Creative Direction, Art Direction, Direct Marketing, Social Media Marketing.