Shutterstock - $1 Billion in Contributor Earnings

CHALLENGE
Shutterstock reached the remarkable milestone of $1 billion in earnings paid to its global community of artists, photographers, videographers, and musicians. To celebrate this achievement, Shutterstock aimed to create an infographic that would not only illustrate the global reach of this milestone but also highlight earnings by region, fastest-growing countries, and spotlight key local artists.

SOLUTION
To elevate this project beyond a static image, I proposed transforming the concept into an interactive experience hosted on their blog. This approach allowed for a more engaging and immersive user journey, incorporating video elements and live text updates. Collaborating closely with a senior visual designer, a motion designer, and the development team, we crafted a rich, interactive page that dynamically presented content based on the audience’s location.

Working alongside the Contributor team, we meticulously selected the most impactful data, including top-performing countries, standout contributors, and key figures. To amplify the international focus, we developed region-specific graphical styles and visuals, leveraging iconic imagery tied to each featured area. Additionally, the experience was localized into 21 languages, reinforcing the global narrative and enhancing accessibility. See live page.

RESULTS
While the project’s primary goal was celebratory and not directly tied to revenue, it exceeded expectations. Within just one month of its launch, the interactive page drove $121K in sales through assisted revenue. Moreover, it significantly boosted organic SEO for the featured artists, enhancing their visibility. The initiative was also lauded internally, earning praise from Shutterstock’s founder, Jon Oringer, as one of his most valued projects.

Services: Creative Direction, Creative Strategy, Interactive Experience Design, Localization Strategy.