Comcast Spotlight - X-Platform Awards

Challenge
To incentivize regional advertisers to shows us their best Digital Video Advertising success stories — design a competition and award for the best Multiscreen Advertising Campaign.

Solution
Although the competition would be about video advertising across multiple screens - it all started with an old school tube TV. To represent that evolution the idea was to make the award look like a small vintage TV from the 70's which could be gutted to hold a modern video screen/tablet that shows the winner's name and plays their winning campaign. The adjoining multichannel campaign would further echo this evolution graphically by using a video "glitch" effect to showcase how multiscreen technology has disrupted traditional video advertising for the better. Above are initial conceptual designs.

Services: Creative Direction, Logo Design.