Nutrisystem

Challenge
Nutrisystem’s Chief Marketing Officer contracted JCM Studio to travel out to the outskirts of Philly to breathe new life to their digital campaigns.

Solution
We focused on leveraging more lifestyle images, as well as optimizing more captivating animated Flash content. Concurrently, we tested and mined analytics in partnership with the Marketing team to zero in on the best new designs that also optimized CTR. We brought some of this along to the website’s pages as well.

Services: Digital Strategy, Art Direction, Flash Animation.