How do you take a successful Print/OOH campaign for a leading E-commerce retailer and upgrade it to the social digital landscape (in the pre #hashtag era)?
As 1-800-Flowers' Fields of the World bouquet collection featured flowers from all over the world - working alongside 18F's Creative Director, the PR, Marketing and IT teams - we created a digital contest wherein consumers would submit their best travel pics and stories from around the world. The winning photo would be featured on the giant NASDAQ screen in Times Square. JCM Studio designed and developed an integrated digital campaign including: emails, Flash banners and a Flash-animated contest entry page. We also scaled it all up and into NASDAQ's ginormous screen format and produced a video for it.
The PR and excitement generated among 18F's base and beyond brought them into the modern realm of interactive digital advertising and of course translated into increased sales of the Fields of The World collection. It also brought about 3 more NASDAQ campaigns JCM Studio and 18F would collaborate on.
Services: Art Direction, Flash, Interactive Design, Video Editing.